“Keine Sorge, Volksfürsorge” – is the popular slogan that invokes an image of first class consultation for insurance benefits, all under one roof.
Since 1993, the Volksfürsorge Group is operated by AMB Generali-Konzern, which owns a majority stake. With over 9 million active policy holders, Volksfürsorge is the largest and most successful company in the German insurance industry. Volksfürsorge builds on its nationwide, quality customer service. As competitors continue to reduce their consulting services, Volksfürsorge aggressively continues to expand its sales force.
The task: To increase sales, Volksfürsorge targets future prospects through personalized proposals. Besides print and direct mail, a refined distribution strategy was also needed. With offices around the country, the personalized proposals needed to be coordinated and delivered on time for personal consulting sessions. An interesting solution, since Volksfürsorge was looking to take advantage of the new VVG reform that had recently dropped policy model guidelines.
The solution: Business form components are printed in-house, personalized with a laser and then collated into a finished product. This way, customers receive personalized information with specific content that reflects individual policy information and rates. A refined distribution strategy guarantees the accurate and timely delivery of marketing materials to all regional sales offices nationwide.
The advantage: Volksfürsorge receives the complete product package that offers tangible and convenient solutions for their sales efforts. From print, to personalization, to distribution, PAV CARD is the one stop, one source partner for Volksfürsorge.
