Potential sales volume with giftcards is not utilised
The conventional giftcard has been already established in Germany. According to a survey of the institute Forsa 90 % of the German appreciated the advantages of the giftcard. Experts estimates that the sales with giftcards will be increasing in 2010 up to ten billion Euros. But the potential sales volume with giftcards is not utilised. The fact that the majority of the companies established the giftcard without personalisation is the cause for that. This means that the sales and marketing officer doesn´t know anything about the people who buys in the shop and their buying behaviour. If they own this data they could angle their marketing and sales activities customized. The personalized giftcards enables that.
The organisational action: When a customer completes the giftcard application form, you fit an adhesive label on the form which is provided on the giftcard. In this way you feel confident that you assign the correct information and who is the card holder. The positive effect is that you know which customers haunt your shop and which favourite products and services they have. Moreover, you can link the financial incentives of the card with bad selling times during the day.
Developing new prospects
Furthermore, it enables you to achieve new prospect by using personalized giftcards like as adolescent under 18. The reason: Parents can issue out their children a prepaid giftcard from a specific shop with a limited credit. In this way they keep a check on the money, because it is linked on a specific shop or shopping mall. Normally it is possible to generate follow-up business due the fact that the cards are rechargeable. That way allows you to communicate with the teenager individual.
Another prospect for personalized giftcards are online shopper. According to a study more than 40 percent of the online shopper doesn´t feel secure when they pay in the virtual store. The reason for their distrust is that they give so much data away at the cashpoint. In contrast the cashing of a giftcard in the internet requires only the entering of a personal identification number. Finally the more acceptances for the giftcards and their function as means of payment could stimulate your sale.
PAV provides solutions to personalize your giftcards. For further information please contact us under +49 (0) 41 54_7 99 165 or start your inquiry via web form
