In Germany customer loyalty cards are very popular. Almost every second German citizen attends at least one loyalty program. This card is a great way to keep your clients coming back. Furthermore, it enables to increase your sales in economical crises too. Mainly the generated customer data adds to the success, as you can directly targeting your customers with online and off-line advertising campaigns by this information. Maybe customers buying anything more in answer to your campaigns.
In addition to the registration form you can generate the customer data with competitions added to the form. The gathered information is the base for your dialog marketing, because they are subscribed address.
Moreover, the address is dedicated for customer win-back activities:
Example: A father didn´t visit his favourite supermarket for three weeks. As a consequence of his new buying behaviour the managing director of the market posts special offers to him. Now the father will buy again at his favourite supermarket with utmost probability next weekend.
Reference: Sport 2000
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